Once’s logo is simple, easily identifiable, and sets us apart from competitors. The thick, connected lowercase script wordmark is a flowing and recognizable signature. It’s a visual representation of how we bring useful technology closer to people’s lives through a personal object and thoughtful interactions.
Our primary logo is our wordmark. The wordmark is written in a custom version of Pacifico.
There are 4 color variants of the primary logo:
Our App Icon is simply our wordmark inside the app tile. Ensure the text is readable in the tile and use only the variants below.
When placing our logo on an image, ensure that the image has an overlay of at least 45% opacity of black and optionally a 10% blur for ideal logo visibility.
Clearspace is the area surrounding the logo that should be kept clear at all times in order to ensure the logo is always distinguishable from any surrounding graphics.
The X in the following diagrams indicates the minimum clearspace for each logo.
Awaiting copy. This section covers locking the Once mark up with a partner’s — which variant to use, how the two are divided, and the spacing that applies on either side of the rule.
xxxx
xxxxDo not alter the logo. Avoid the following treatments.
